The Coaching Relationship is a powerful relationship. I had a profound experience with my first Coach that I hired which is why I chose to be a Real Estate Coach instead of going back to be an Agent or working as a Broker. I have an Active Broker's License and want to help others grow both in their personal and business life. Whether you are new in the business or have been in the business for sometime and may be stuck in an area or two I want to help you to get unstuck. The most important thing to know is that anything you share with me is completely confidential. As a Coach I am bound by the Code of Ethics that the International Coach Federation follows. I ask that any new clients commit to Coaching with me at least once a week by phone and ask for a three-month commitment. It takes time to see how the Coaching Process evolves. The Client chooses what they want to work on with me and they sign a contract which goes over my responsibilities as the Coach and your responsibilities as the Client. Payment is expected at the time of your session. Payment will be discussed when we have our Exploratory Phone Call which is fifteen minutes long to see if we are a match or not.
We create our world by the words we speak. Words have power and like attracts like. You have the power to attract what you desire in your business and in your personal life. One of the exercises that Coach Coco will ask you to complete is to describe your Ideal Client. Strategic Synchronicity is the perfect blend of yin and yang, head and heart, logic and intuition, initiative and patience. It is a system that appeals to both right brained individuals who appreciate emotional and spiritual synchronicity and left brain individuals that appreciate concrete examples. Attraction is the organizing force of the universe. Everywhere discrete elements come together and create new forms. The Law of Attraction has created the universe that we know. Coach Coco is trained to listen to your words and will share with you when she hears pattern language with triplex listening.
Every Real Estate Agent has a number of different tools to use in their Real Estate Business. Some of them have been around for years and new tools get added everyday. The biggest example of this to me is how Wordpress has a plugin to add the MLS feed to your website. When I built my website for LA Condo Lifestyles I had to pay the MLS and my website designer to add that feed to my website. Many of the tools are now computerized and once certain systems are set up they basically run themselves.
One of the first things that I will ask you to do as your Coach is to create a business plan. That plan would include the different ways that you would attract new clients while marketing any listings you have and selling yourself as an Agent on Social Media to others. It is important to network with your client base and with other Agents as well.
There are many different areas that you can focus on as a Real Estate Agent. Who do you know and where do you live? If you are living in a condo you should be farming your own building. If you live in a house you should be farming in your neighborhood. Some real estate agents sell whatever comes their way. Others focus on a specific area or type of Buyer or Seller. Examples of niches are first time buyers, trusts and estates, expired listings, for sale by owner properties, foreclosures, REO's, condominiums, luxury properties, or a specific area that you know or knows you.
A decade ago people would exchange business cards and then go back to their office or home to Google you. Now a website is just another one of the tools you have to have. Have you updated your site plan recently? When potential Buyers or Sellers are checking out your website they are most likely looking at it for information on real estate. In my experience most Buyers and Sellers want information and they love free reports. You can add the MLS feed to your website which will keep any potential Buyers on your website for more than a few minutes. Be aware that any large photos will slow down how fast your website loads and many Buyers will not be willing to wait and be on to the next Agent to find what they want to know. This is an area where I happen to have a lot of experience. I hired an Internet Coach after I built two large websites one that focused on homes and another that focused on high-rise condominiums.
It is important to have a Brand of your own. People will recognize your name, Logo and tagline. You would use it on all of your marketing materials. Chances are that you work for a big company that gives you their own marketing materials to use but it can't hurt to add some of your own using your logo. you should still have at least a logo that people recognize. Your Brand is is a name, term, design, symbol or any other feature that identifies your services as distinct from those of other Real Estate Agents.
If you hired a professional website designer they probably told you that you needed someone to come up with a list of terms to target the buyers and sellers that would be perfect for your area of business. Never forget to check out your competitors to see what search words they are using to attract new business. Coach Coco learned a lot of ways to attract traffic to her company website.
Fresh Content is one of the reasons people will keep coming back to your Website, Facebook Page, Blog and social media. The most important thing is to be consistent. Pick a few Social Media platforms and consistently post new content. Add it in to your schedule like any other appointment and follow it. No one can or should use every platform to advertise their services. Choose a few platforms and work with your Coach to find and post new content at least once a week.
With the advent of social media Real Estate Agents have been able to add a lot of new tools to their toolbox. Pick a few of these and be consistent. I suggest starting with thinking about where the clients are looking that you want to attract. No one can work all of the social media platforms unless they have a full blown team working 24/7 so come up with a plan and follow through. The most important thing is to start and then be consistent.
Whenever you update your website you must remember to look and see how that same content looks on your smart phone and a tablet. Most people today live on their phones. Others use a tablet. Buyers and Sellers do everything on their phones from keeping notes to searching for properties to buy. Especially if they are a Seller - believe me they are making sure that you as their Agent are doing everything that you promised them when you signed their listing agreement and presented them with a detailed marketing plan.
Playing Big is a Great Goal when you are in real estate. What does Playing Big look like to you. I know what it looks like to me because I already know what it is like to play big. I worked 80-90 hours a week and had my own mobile office. Why? Because I could do the work of three people by having a driver and being able to work from the back seat with my PC and an Air Card with a Portable Printer in the Trunk that I could print a contract on the spot for a Buyer if they liked the property I showed them and they wanted to buy it.
The First Open House is the most important open house of your new listing. Do you take full advantage of that open house and have a plan in place to meet the neighbors and other potential new buyers and clients? This is an area that you can brainstorm with Coach Coco. She has scripts for you to practice for every possible client that walks through the open house door.
Investing in yourself is the most important thing you can do. for you. There is always a new book to read or listen to as you are driving from appointment to appointment. There are positive affirmations to say and learn. There are podcasts to listen to on YouTube. Feed your mind and learn from the Masters - Check out Brian Murphy, Jack Canfield, Zig Ziglar, Joseph Murphy, and Catherine Ponder to name a few. If you want my library list you will have to hire me as a Coach! Join Audible and instead of listening to the tv or music fill your mind with postive psychology and the legends of real estate selling and markeing.
Creating a business plan or a list of how you plan to find business is a very important exercise. Taking the exercise a step further after you have written that list create a business plan for every items on the list. This is something that you can work on with Coach Coco . She had to do this same exercise when she started working with her Real Estate Coach. Whether you want Buyers or Sellers tell Coach Coco and together you can co-create some powerful practice conversations to have.
Many Coaches focus on Cold Calling for new business. This is one of the things that Coach Coco never did. Why? Because she hated when people cold called her. She got over it once she made it in to a game to play. You can work with Coach Coco to create a script that you are comfortable with. She has scripts that you can email to your existing clients and more. There are all types of co-creative conversations you can practice with Coach Coco.
The last time you see your Buyer and turn over the keys to their new home should be a momentous event. Work with your Coach on co-creating a special process to make sure your Client shares all about how fabulous working with you was you to all of their friends. And don't forget to ask for a testimonial while your client is happy with your work.
When you work in Real Estate there are many days where appointments run longer than expected. Clients are sometimes late and also other Agents. When you plan what to eat for the day ahead of time, you are taking care of yourself. Are you taking care of your body, mind and spirit?
Many of us think about going to the gym and tell ourselves that we do not have the time. Work with your Coach on a Play Plan where going to the gym becomes a place to have fun and potentially meet new clients. The more people you meet the greater your chances for meeting new people that know people who might be buying or selling a property.
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